Winning is an event, being a winner is a spirit. If winning is the only objective, a person may miss out on the internal rewards that come with winning. More important than winning is winning with honour and deserving to have won. It is better to lose honorably than to succeed with dishonesty. Losing honorably may signify lack of preparation, but dishonest winning signifies lack of character.
As Mark Twain said, it is better to deserve an honour and not have it than to have it and not deserve it, because dignity is not in possessing, but deserving.
Winners live and work every day as if it were the last day, because one of these days it is going to be the last and we don't know which one it is going to be. When they leave, they leave as winners.
There are some defeats more triumphant than victories -- Michel De Montaigne